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How can a map be ‘built for business’, what does that mean?

There’s a new map in town and it’s built for business, TomTom says. Over the past year we’ve heard how the company’s new map, TomTom Orbis Maps, is taking a fresh approach to digital mapping. One of its key principles is to build a map that’s designed for, and ready to be used in, a variety of use cases by other businesses — those innovating with location technologies and digital maps. TomTom’s new map is “Built for business,” what does that mean in practice? Isn’t every map built for b…

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