CAMPAIGN ASSETS – – Max rolled out its global “Raise Your Banners” campaign in New York City for the highly anticipated return of the HBO® Original drama series HOUSE OF THE DRAGON, preparing to ignite screens TONIGHT (9:00-10:00 p.m. ET/PT) on HBO and Max. Iconic institutions, sports teams, brands, and local businesses pledged their loyalty to either Team Green or Team Black, culminating in a massive takeover of the Empire State Building to conclude the campaign. – � – Today, Max unv…
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