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Snapchat brings Versace’s new sneaker collection to life through augmented reality

For the launch of the Versace Mercury sneaker collection, Versace is partnering with Snapchat to bring its latest footwear innovation to life. Snapchatters can experience Versace Mercury and a glimpse of its futuristic design through a multitude of experiences that intertwine both the digital and physical world together. – – An immersive augmented reality try-on Lens on Snapchat� For a fully immersive experience, the Versace Mercury Lens harnesses the power of the front and back camera…

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