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Oxford Economics Reports: TikTok Contributed $24 Billion to U.S. Economy in 2023

Oxford Economics published summary findings of a study that measures the economic impact generated by U.S. small- and mid-sized businesses on TikTok. According to research conducted in the summer of 2023, U.S. small- and mid-sized businesses (SMBs) that marketed or advertised on TikTok generated nearly $15 billion in revenue in 2023. SMBs on TikTok also placed a significant value on the free services provided by TikTok, which help them grow organically. These two value streams together su…

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