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Vox Media and Carat Present: The Duality of Media

Media moves at the speed of culture, and culture seems to be changing faster than ever before. In 2023, Vox Media and Carat teamed up on a mission to define a new cultural framework based on this duality. We wanted to understand the role that media and culture play in consumers’ lives, the forces that shape how culture is consumed and spread, and how brands can harness culture to create deeper consumer connections. Through a joint research study, we uncovered a dueling need for culture to…

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