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adidas Arrives on Roblox, Bringing the Iconic Three-Stripes to a Range of Digital products

Today, adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblo…

Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=315148

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