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How Fans Are Inspiring the New Global Growth of Thai Pop and Boys’ Love

Thai music and culture have been making serious waves across the globe as of late. And they’re gaining momentum in large part thanks to a fandom-fueled subgenre. Thai music is driven by a devoted local fan base that includes the United States, Malaysia, Singapore, Taiwan, and Japan as its top markets, extending well into the global community. As a result, listenership in T-Pop has doubled in the past year: Tracks like “ชอบตัวเองท…

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