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Video games industry agrees new principles and guidance on paid loot boxes

Ukie has published 11 Industry Principles surrounding Loot Boxes in video games, as recommended by the Technical Working Group. The Technical Working Group was convened by the Department for Culture, Media and Sport (DCMS) to develop these industry principles.�� Loot boxes are a feature in some video games which players can purchase with real money, or acquire with virtual currency, to receive random items. In the Government’s response to the call for evidence, it called for improved pr…

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