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The Marias, Hannah Jadagu, glaive, and Cuco Have Made Lorem Their Musical Home—And So Have Their Fans

Spotify’s indie editors created Lorem five years ago to be a metaphorical “placeholder” for the artists who would go on to influence the future of music. Since then, the alt-pop playlist has written its way into the headphones of its young listeners, becoming Spotify’s home for Gen Z bedroom and indie-pop fans around the U.S. and beyond. The playlist now has one of the highest save rates on Spotify.� Listeners flock to Lorem for its raw, unpolished collection of burgeoning stars who w…

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