The Crossover Effect: Artist Collaborations Thrive on Spotify

The crossover collaboration is one of music’s great traditions. When artists from different genres, regions, or simply different career stages bring their talents together on a track, it’s sure to capture fan attention. It can even breathe new life into a song or group.� When Run-D.M.C. linked up with Aerosmith in the ’80s to reimagine the latter’s single “Walk This Way,” it resulted in an international smash hit. It also helped birth the rap rock subgenre and still stands as Run-…

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