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Snap Introduces Ray Tracing Technology

Snapchatters love using augmented reality to try on products from beloved fashion brands, making the shopping experience personal, accessible, and fun. We’re excited to announce Ray Tracing which is now available in Lens Studio to developers around the world. Ray Tracing is a technical capability that enhances the realism of augmented reality experiences by reflecting light on digital objects. Now, Lenses that feature AR diamond jewelry, clothing and so much more can reach ultra-realistic…

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