Audio Streaming Unlocks People’s Identity and Brings Communities Together

Mindshare has partnered with Spotify to uncover how identity is linked to people’s audio streaming behaviour.� People’s identities are evolving as we increase our time spent with digital platforms. From self-expression to our relationship to other cultures, our identities influence our behaviours, passions and interests and are the link that connects communities through shared experiences. What’s more, identity is driving decisions that impact every aspect of our lives, including the medi…

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