Close this search box.

Helping marketers prove their strategy is working

Marketers face an uphill climb. It’s getting harder for them to demonstrate the impact of their campaigns on revenue, given the long, group-based nature of the B2B purchase cycle. While 78% of marketing leaders believe that maintaining or increasing spend will accelerate their companies’ recovery amidst economic uncertainty, it’s going to be a battle to justify their budget if they can’t map their efforts to results. We partnered with YouGov to survey C-level leaders and senior B2B market…

Read the full story at

Leave a Comment

Your email address will not be published. Required fields are marked *