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Helping marketers prove their strategy is working

Marketers face an uphill climb. It’s getting harder for them to demonstrate the impact of their campaigns on revenue, given the long, group-based nature of the B2B purchase cycle. While 78% of marketing leaders believe that maintaining or increasing spend will accelerate their companies’ recovery amidst economic uncertainty, it’s going to be a battle to justify their budget if they can’t map their efforts to results. We partnered with YouGov to survey C-level leaders and senior B2B market…

Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=296791

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