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NBC and Verizon bring fans into ‘La Brea’ series with first-of-its-kind augmented reality experience

Today, NBCUniversal Content Distribution and Verizon announced a new, first-of-its-kind augmented reality experience on the Fios set top boxes featuring NBC’s hit series “La Brea.” The experience, which runs today through year end, allows fans to interact with La Brea’s defining sinkhole to reveal classic objects from the television series, including the iconic Wilshire Boulevard Street sign and a baby rhino. Fans ultimately will be rewarded with an exclusive deleted scene from the series…

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