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Multi-Channel Attribution: Know Your Audience and Why They Convert

It’s not what you know, but who you know. That quote is supposed to be about networking. But it’s even more important to know who’s converting at your ecommerce shop. The problem? It’s challenging to know who’s doing what when we live in a multi-channel world. Roughly 75% of marketers are using a multi-channel approach as of 2022. And today’s shoppers often experience a variety of different touch points with a shop before purchasing. When one of these multiple-touchpoint customer…

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