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New Data Reveals Marketers Admit to ‘Playing It Safe’ With Their Marketing Content For Fear of Being Cancelled –

A new report published by the leader in AI-generated marketing content, Phrasee, has found that brand marketers are reverting to using safer language in their campaigns through fear of appearing tone deaf to the challenging economic and social issues faced by consumers today. The latest paper The 3 Cs of increasing content ROI (in uncertain times) questioned US brand and agency marketers* on their approach to content marketing and language in 2022, unearthing the specific challenges t…

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