Dentsu ad spend report predicts continued growth through 2022 despite global economic turbulence

– – • Global advertising spend expected to grow by 8.7% in 2022 – • Total ad spend now expected to reach US$738.5 billion by end of this year – • Forecasts indicate 2023 global advertising market to also increase by 5.4% to reach US$778.6 billion, followed by a further 5.1% increase in 2024 – • Digital drives brand focus with 55.5% of overall 2022 ad spend (US$409.9 billion) – • The Americas is the top advertising spend region for 2022, whilst the fastest growing markets will be India, US and…

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