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Jorvik’s digital strategy described ‘leading light’ after gaining international audience

The Jorvik Group has been named a ‘leading light’ for its digital strategy, which helped it gain an international audience of more than 3 million people during the pandemic. – – As part of its strategy to keep Vikings in the front of the public’s mind during the COVID-19 lockdowns, the York, UK-based visitor attraction created a number of digital alternatives to physical visits. – – These ranged from the expansion of its Virtual Vikings education offer to the creation of a fully digital fest…

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