Vogue’s record-breaking Met Gala success

Vogue broke site records for traffic, video views, streaming figures and newsletter sign-ups with its coverage of the annual Met Gala earlier this month. In a seven-day period following the start of the Met Gala, Vogue’s website had 11.5 million total visitors. Of that figure, 8 million engaged exclusively with Met-related content, an increase of 13% over last year. Around the globe, Vogue’s international websites also had 12 million visitors in that same week-long period. Vogue produced…

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