Benetton Revolutionises the Metaverse Experience

United Colors of Benetton will trans-form its Corso Vittorio Emanuele store during Milan Fashion Week, aligning it with the brand’s new shop in the metaverse, which will open at the same time with the same experiential look and feel. –   – The term metaverse denotes a new generation of virtual reality, in which new technologies will make online interaction increasingly like that experienced in the real world. Thanks to investments announced in this area by companies like Facebook, th…

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