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Behind our latest brand campaign: For all things worth saving, Dropbox

Our brand campaigns always reflect the changing role that Dropbox plays in the ways we work and live. Last year, our campaign showed how people were adapting to new ways of life and remote work during the pandemic. This year, we wanted to highlight how our customers rely on Dropbox for the things they care about most. “For all things worth saving, Dropbox” highlights the content our customers store in Dropbox. We wanted to show that they’re more than just files—they’re precious possessi…

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