Over a decade ago, as an executive at WildTangent (a pioneering games platform company), I helped create BrandBoost™, an advertising platform that provided brand marketers the opportunity to reward gamers with complimentary gameplay and virtual items in return for brand engagement. It was the first of what became known as “watch to earn” ad products in the business, migrating to social games, massively multiplayer online games (MMOs) and virtual worlds to become the foundation for the boom…
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