TiVo Taps Xandr to Amplify Ad-Supported CTV Monetization

Xandr  and  TiVo  , the company that brings entertainment together and a wholly-owned subsidiary of  Xperi Holding Corporation  (NASDAQ: XPER), announced that they have entered into an agreement to make TiVo’s ad-supported CTV inventory available to buyers in the Xandr Marketplace. The agreement includes TiVo’s pre-roll and in-stream content CTV advertising offerings. TiVo selected Xandr Monetize for its streamlined inventory management capabilities, data-driven yield optimization analyti…

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